Ad Tracking Software

MAXIMIZE YOUR AD PROFITS WITH AI-POWERED PRECISION TRACKING

Turn your ad data into revenue-driving insights. Track every sale, optimize targeting, and maximize ROI—all from one powerful dashboard.
5x Faster
Campaign performance by targeting optimization
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OUR TRUSTED PARTNERS

Are You Tired of Losing Money From Poor Ad Performance?

Don't blame yourself. Over $10 billion in ad spend is wasted annually by e-commerce stores due to ineffective Meta tracking. And that's not all.
Recover Every Dollar with Accurate Attribution
Shopify says one thing, Meta Ads
says another. Who's right?
ATT has blocked key data, making
ROAS optimization a nightmare.
Ad costs keep rising, but sales don’t?
You’re likely missing out on crucial insights.
Without precise attribution,
every decision is a gamble.

Sync, Track, Maximize — It’s That Simple

MaximizeX seamlessly connects with your online store and ad channels, ensuring every event is tracked, every campaign is optimized, and every dollar is accounted for.

Set Up with Ease

Follow our guided setup to connect your store, ad platforms & MaximizeX. No coding required.

Capture Every Sale

Track 100% of transactions and ad interactions, even post-ATT updates.

Make Sense of Your Data

Get clear, actionable insights without the usual reporting chaos.

Maximize Performance

Optimize your ad spend with precise attribution and data-driven decisions.
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What You Will Get

Customer Journey Tracking

Unlock Your Most Profitable Channels with Precision Funnel Insights

With MaximizeX’s funnel analytics, track how users from each ad channel move through your store—from visit to purchase. Identify drop-offs, compare conversion rates, and scale the channels that drive real sales. No more wasted ad spend—just data-driven growth.
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Channel Performance

Maximize Your Ad ROI With Precise Attribution

Stop guessing which ads drive revenue. Maximizex’s first-party tracking gives you 1:1 attribution with near-zero signal loss, so you always know where to scale and where to cut. Get real-time performance insights, boost your ROAS, and make data-driven ad decisions effortlessly.
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Zenith

Turn "Dark" Data into Profit with Zenith

Advertising platform pixels lose up to 60% of valuable customer data. Zenith by Maximizex recovers these losses by consolidating data between your website and advertising tools. Its innovative AI analyzes user events and enriches your campaigns with precise data for better targeting, more accurate attribution, and higher ROAS.
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Liabilities

Control Costs – Maximize Profit

Maximizex consolidates data on shipping, taxes, platform fees, returns, and other expenses to reveal your true profit. Analyze financial liabilities, optimize margins, and make data-driven decisions to grow your business.
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Pixel

First-Party Data That Tells The Truth

Get the only true source of data with MaximizeX Pixel. It provides accurate tracking and analysis of all user actions on your website, delivering truthful analytics. Forget about discrepancies in reports – gain full control over your data for business growth.
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Performance Overview

Regain Accurate Visibility And Reporting For Faster Results

Running ads without Maximizex is like driving a car with your eyes closed. But with Maximizex, you’ll have clear roads and no speed bumps. Get all the information you need at your fingertips to make calculated adjustments for faster and more accurate results, regaining the visibility and reporting you’ve lost.
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Unlock Your Ad Campaign’s Full Potential Today With Maximizex

Track, secure, and manage consumer data with end-to-end visibility for maximum ROI!

Track The Entire Customer Journey

Stop guessing and start knowing how to improve your customer journey and increase your brand’s touchpoints with complete data visibility from impression to purchase. Don’t miss out on valuable insights that can take your ad campaigns to the next level.

Recover Data Lost From iOS 14.5 Update

With more than 80% of Apple users opting out of Facebook tracking, over $10 billion in ad spend has been wasted. But with Maximizex’s first-party tracking solution, you can now recover lost data and achieve 1-to-1 attribution for accurate performance tracking.

Empower Your Business With Actionable Insights

Kowledge is power, and with Maximizex’s resources and expertise, you can skill up and make impactful decisions to grow your sales, boost productivity, and become your own business hero. Don’t let your ad campaigns fall behind the competition – stay ahead with Maximizex.

Optimize Results Faster With Data-Driven Decisions

Make data-driven decisions and optimize your ad campaign’s results faster with Maximizex’s end-to-end data visibility. Don’t wait to see the impact of your decisions – get the insights you need to make real-time adjustments and drive maximum ROI.

Turn Every Ad Dollar into Profit with Precision Tracking

With Maximizex, you can optimize your conversion rates and achieve a higher ROAS by leveraging complete, real-time data within your ads manager. Say goodbye to inaccurate KPIs and hello to data-driven growth!
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CEO / Helmon Media Group
Aston Shanks2
10 / 10
Highly recommended! This product exceeded my expectations in every way. It has become an essential part of my daily life, and I'm grateful for the positive impact it has had on me.
CEO / Helmon Media Group
Aston Shanks
10 / 10
Highly recommended! This product exceeded my expectations in every way. It has become an essential part of my daily life, and I'm grateful for the positive impact it has had on me.

All Your Data Unified Under One Roof

Gain a complete view of your business by integrating all your data into the Maximizex platform. Control every aspect of your analytics, from advertising campaigns to sales, and make informed decisions.

Pricing Plans

Maximizex offers tiered subscription plans that cater to a wide range of Shopify stores based on their monthly website revenue. Each plan includes a dedicated CAPI connection and access to all Maximizex features.
Monthly
20% Off Quarterly
40% Off Annual

Starter

$99
For lean startups 
Ideal for Shopify stores generating between $0 and $50,000 in monthly website revenue.
  • 1 x User License
  • 1 x Brand License
  • Track up to $50,000 in Monthly Revenue
  • +1.29% of Total Monthly Revenue

Marketer

$499
For single users 
Ideal for Shopify stores generating between $50,000 and $150,000 in monthly website revenue.
  • 2 x User Licenses
  • 1 x Brand License
  • Track up to $150,000 in Monthly Revenue
  • +1.00% of Monthly Revenue Over $150,000

Brand

$799
For small to medium size teams 
Ideal for Shopify stores generating between $150,000 and $350,000 in monthly website revenue.
  • 5 x User Licenses
  • 2 x Brand License
  • Track up to $350,000 in Monthly Revenue
  • +0.50% of Monthly Revenue Over $350,000

Agency

$1,729
For White-Label Solutions 
Ideal for Shopify stores generating between $350,000 and $1.5 million in monthly website revenue.
  • ∞ User Licenses
  • ∞ Brand Licenses
  • $1,500,000 Monthly Revenue Managed
  • +0.25% of Monthly Revenue Over $1,500,000

Marketer

$399/mo
For single users 
Ideal for Shopify stores generating between $50,000 and $150,000 in monthly website revenue.
  • 2 x User Licenses
  • 1 x Brand License
  • Track up to $150,000 in Monthly Revenue
  • +0.80% of Monthly Revenue Over $150,000

Brand

$639/mo
For small to medium size teams 
Ideal for Shopify stores generating between $150,000 and $350,000 in monthly website revenue.
  • 5 x User Licenses
  • 2 x Brand License
  • Track up to $350,000 in Monthly Revenue
  • +0.40% of Monthly Revenue Over $350,000

Agency

$1,383/mo
For White-Label Solutions 
Ideal for Shopify stores generating between $350,000 and $1.5 million in monthly website revenue.
  • ∞ User Licenses
  • ∞ Brand Licenses
  • $1,500,000 Monthly Revenue Managed
  • +0.20% of Monthly Revenue Over $1 500 000.

Marketer

$299/mo
For single users 
Ideal for Shopify stores generating between $50,000 and $150,000 in monthly website revenue.
  • 2 x User Licenses
  • 1 x Brand License
  • Track up to $150,000 in Monthly Revenue
  • +0.60% of Monthly Revenue Over $150,000

Brand

$479/mo
For small to medium size teams 
Ideal for Shopify stores generating between $150,000 and $350,000 in monthly website revenue.
  • 5 x User Licenses
  • 2 x Brand License
  • Track up to $350,000 in Monthly Revenue
  • +0.30% of Monthly Revenue Over $350,000

Agency

$1,037/mo
For White-Label Solutions 
Ideal for Shopify stores generating between $350,000 and $1.5 million in monthly website revenue.
  • ∞ User Licenses
  • ∞ Brand Licenses
  • $1,500,000 Monthly Revenue Managed
  • +0.15% of Monthly Revenue Over $1 500 000

Advertising Intelligence for a Privacy-First World

FAQ

Have Questions About Maximizex
Maximizex overview

Maximizex’s onboarding process is designed to be quick and painless, taking only 20-30 minutes. You don’t need to be a technical expert to get started – our team will guide you through every step before and after onboarding. So you can focus on what you do best, while we take care of the rest.

Yes. Maximizex provides clear, step-by-step instructions that require no technical knowledge. You can get started in just a few minutes, and if you ever need help, our onboarding team is ready to support you.

With Maximizex, you have the flexibility to choose a subscription plan that suits your needs. We offer month-to-month subscriptions, which means there is no long-term commitment required. However, if you want to enjoy even greater savings, we also offer optional value-added pre-payment plans, with quarterly subscriptions giving you 20% off, and annual subscriptions giving you 40% off. So you can choose the plan that works best for you, without compromising on quality or affordability.

Maximizex isn’t just an attribution tool – it’s a full-funnel analytics and optimization engine built for modern e-commerce.

  • Independent Tracking: Maximizex uses 1st-party infrastructure to track every customer interaction across your store — no black-box dependencies or lost signals
  • Full Data Recovery: By our Zenith module, Maximizex recovers data lost by ad platforms’ pixels (up to 60%), ensuring more accurate targeting and attribution
  • Lossless Server-to-Ad Sync: Events from your site are synced to Meta Ads without signal loss, powering smarter ad delivery and higher ROAS
  • Unified Marketing & Profit Analytics: Beyond attribution, Maximizex connects ad data with product returns, shipping costs, platform fees, and more, giving you a real picture of profitability
  • AI-powered Optimization:With enriched event data and post-purchase insights, Maximizex supports smarter decision-making and campaign scaling

While others measure, Maximizex empowers.

Yes! Maximizex lets you track both standard and fully custom events with ease, giving you complete flexibility in measuring what really matters.

Signal loss occurs when important website tracking events are not properly recorded or reported, leading to unreliable attribution and volatile ad performance. Here are some signs that you may be experiencing signal loss:

  • If your CBO campaigns, or ABO ad sets, remain in the learning phase after generating 50 purchases within a week, this could indicate a signal loss problem
  • If there is a discrepancy of more than 30% between the number of attributed purchases reported in your Meta Ads Manager and your actual sales data, you may have a signal loss problem
  • If your ad performance is unstable and your ROAS (return on ad spend) or cost per purchase fluctuates by more than 50% during the week, this is a strong indicator of a serious signal loss problem
Maximizex features

Maximizex currently tracks and syncs all your website traffic and user data with Meta through CAPI. However, we’re currently finalizing integrations with Google Ads and Google GA4 Event Tracking. We plan to integrate with other popular advertising channels such as TikTok, Snapchat, Pinterest, and Klaviyo. Rest assured that we’re constantly working to expand our integration capabilities to help you get the most out of your advertising campaigns.

At the moment, Maximizex integrates seamlessly with Shopify brands. However, we are currently working to integrate with other eCommerce platforms like ClickFunnels and WooCommerce, with plans to add support for Magento, BigCommerce, Squarespace, and Wix in the near future. If you want to use Maximizex with your eCommerce platform, please schedule a call with our team to discuss your options.

Due to Meta’s internal policies, any browser data Apple identifies as an opted-out user, or when Meta matches server-side data as an opted-out user, the data is removed/deleted. This happens when data originates from an iOS Device and is sent to any Meta property, Meta Pixel, or the Shopify-CAPI connection that Meta maintains. Meta estimates that 80% of iOS users opt out of Facebook tracking.

With Maximizex, you track all activity independently from Meta and send compliant 1st-party data brokered by your terms of service and privacy policy, not Meta’s. Because Meta will not have visibility on any browser-tracked activity, and Maximizex is the only source of truth for your Pixel, your data will not suffer any data loss.

Maximizex also provides additional features, such as server-side tracking and enhanced attribution capabilities, which are unavailable with the Shopify-CAPI connection. Maximizex solves also signal loss issues that occur with the Shopify-CAPI connection. Furthermore, Maximizex offers a layer of redundancy by syncing your server-side events with Meta, ensuring that no tracking events are lost in the process.

All data that Maximizex syncs with your Meta pixel, as standard and custom events, can be seen and utilized through Facebook Events Manager, Ads Manager, and Audiences Manager tools. These server-side events will appear independently from browser-side events sent to Facebook’s pixel.

Maximizex is designed to simplify the installation process of a CAPI connection on your Shopify site, making it easy for businesses without significant technical expertise to set up. Unlike CAPI Gateway, Maximizex automatically updates and maintains your secure connection as CAPI evolves over time, freeing you up to focus on growing your business instead of worrying about technical maintenance. Additionally, Maximizex offers enhanced server-side tracking and attribution capabilities not available with CAPI Gateway.

Maximizex pricing and payment

Maximizex is most effective for brands that generate between $50K and $10M in monthly website revenue. This is because a minimum consistent volume of website data must be synced with Meta for Maximizex to work predictably. Brands that generate less than $50K in monthly revenue may not meet this minimum requirement. On the other hand, brands that generate more than $10M in monthly revenue tend to have a significant scale of signals tracked, making signal loss less challenging. That said, Maximizex is always improving and expanding, so if you’re unsure if Maximizex is right for your business, please get in touch with our team to discuss your specific needs.

Maximizex offers tiered subscription plans that cater to a wide range of Shopify stores based on their monthly website revenue. Each plan includes a dedicated CAPI connection and access to all Maximizex features.

Here are the different subscription tiers and their corresponding pricing:

  • Starter Plan: $99/month – Ideal for Shopify stores generating between $0 and $50,000 in monthly website revenue. This plan includes a 1.29% transaction fee for all revenue processed, which will not exceed $400 monthly.
  • Marketer Plan: $499/month – Ideal for Shopify stores generating between $50,000 and $150,000 in monthly website revenue. This plan includes a 1.00% transaction fee on all revenue exceeding $150,000 per month, which will not exceed $300 per month.
  • Brand Plan:$799/month – Ideal for Shopify stores generating between $150,000 and $350,000 in monthly website revenue. This plan includes a 0.50% transaction fee on all revenue exceeding $350,000 per month, which will not exceed $930 monthly.
  • Agency Plan: $1,729/month – Ideal for Shopify stores generating between $350,000 and $1.5 million in monthly website revenue. This plan includes a 0.25% transaction fee on all monthly revenue exceeding $1.5 million.

Please note that the monthly rate and transaction fees are discounted by 20% for quarterly subscriptions and 40% for annual subscriptions.

No, Maximizex pricing is based solely on your website’s total monthly revenue, regardless of the number of Shopify stores you have. However, please note that our ‘Starter’ ($99/month) and ‘Marketer’ ($499/month) plans only support tracking a single Shopify store, while our ‘Brand’ ($799/month) and ‘Agency’ ($1,729/month) plans allow tracking of multiple stores.

Maximizex charges transaction fees on top of the monthly subscription fee, which vary by subscription tier and subscription term. The transaction fee for the Starter Plan is 1.29% on all website revenue tracked, while the transaction fees for the Marketer Plan, Brand Plan, and Agency Plan only apply to revenue above a certain threshold.

For the Marketer Plan, the transaction fee of 1.00% only applies to revenue exceeding $150,000 per month. For the Brand Plan, the transaction fee of 0.50% applies to revenue exceeding $350,000 per month. For the Agency Plan, the transaction fee of 0.25% applies to revenue exceeding $1.5 million per month

It’s worth noting that all tiers auto-upgrade when the subscription fee plus transaction fees equal more than the next tiers’ subscription cost. If you are on the Starter Plan and your transaction fees exceed $400 in a given month, your subscription will be automatically upgraded to the Marketer Plan, allowing you to track more revenue without incurring additional transaction fees.

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