maximize your ad profits with precision tracking for 5x faster campaign performance and targeting optimization

Maximizex’s onboarding process is designed to be quick and painless, taking only 20-30 minutes. You don’t need to be a technical expert to get started – our team will guide you through every step before and after onboarding. So you can focus on what you do best, while we take care of the rest.

With Maximizex, you have the flexibility to choose a subscription plan that suits your needs. We offer month-to-month subscriptions, which means there is no long-term commitment required. However, if you want to enjoy even greater savings, we also offer optional value-added pre-payment plans, with quarterly subscriptions giving you 20% off, and annual subscriptions giving you 40% off. So you can choose the plan that works best for you, without compromising on quality or affordability.

At Maximizex, we understand how important it is to know if our service is working for you. That’s why we provide several layers of visibility and redundancy to ensure verifiable 1-to-1 accuracy:

• Facebook Transaction ID: All server-side tracking events are synced with Meta in real-time. This means that for each successful sync with Meta, a Facebook Transaction ID is generated and viewable within Maximizex. The event status for successful events is also marked as ‘Successful’, so you always know when it’s working, or if it’s not.
• OX Events Manager: Every tracked event is enriched with several data layers to ensure all the right parameters are tracked and synced with Meta. Maximizex provides you with a tool called ‘OX Events Manager’ within our real-time activity log, so you know what events are tracked and which parameters have been collected or enriched with each event.
• ID Resolution: Maximizex generates a device fingerprint to track current and future browsing sessions. When user information is collected or identified, anonymous events are re-hydrated with the user data. Any tracking events from the previous seven days are enriched with this data and then re-synced with Meta as deduplicated events, ensuring maximum visibility for every tracking event within Meta Ads Manager and for use with custom audiences.
• Shopify Reconciliation: Maximizex reconciles, validates, and enriches all value-based activity that exists within Shopify but not within Maximizex before syncing it with Meta. This ensures that you have a comprehensive view of your tracking events and that nothing is missed.

By using these multiple layers of visibility and redundancy, we ensure that our service works for you and delivers accurate results so that you can be confident in the success of your advertising campaigns.

Maximizex is a unique attribution tool that sets itself apart from the competition in several ways:

• Independent Website Tracking: Maximizex is the only 1st-party technology that provides independent website tracking of standard and custom tracking events. This means you can track and attribute every event on your website with verifiable 1-to-1 ad attribution.
• Lossless Syncing: Maximizex syncs your server-side events with Meta without any signal loss or integrity loss of user, device, or product data. This ensures that Maximizex becomes the single source of truth for your pixel events, which guarantees that your tracking events are matched to known users on Meta platforms.
• Data Flow Restoration: Maximizex restores data flow between your website and Meta, which improves your campaign stability, ad performance, and restores visibility within Meta Ads Manager. This allows Meta’s machine-learning systems to optimize predictably the more you use Maximizex.

While other attribution tools may be able to help measure the performance of your ads, Maximizex goes beyond that by fixing data loss and providing a comprehensive, accurate, and reliable attribution solution.

Signal loss occurs when important website tracking events are not properly recorded or reported, leading to unreliable attribution and volatile ad performance. Here are some signs that you may be experiencing signal loss:

• If your CBO campaigns, or ABO ad sets, remain in the learning phase after generating 50 purchases within a week, this could indicate a signal loss problem.
• If there is a discrepancy of more than 30% between the number of attributed purchases reported in your Meta Ads Manager and your actual sales data, you may have a signal loss problem.
• If your ad performance is unstable and your ROAS (return on ad spend) or cost per purchase fluctuates by more than 50% during the week, this is a strong indicator of a serious signal loss problem.

Maximizex currently tracks and syncs all your website traffic and user days with Meta through CAPI. However, we’re currently in the process of finalizing integrations with Google Ads and Google GA4 Event Tracking. We plan to integrate with other popular advertising channels such as TikTok, Snapchat, Pinterest, and Klaviyo. Rest assured that we’re constantly working to expand our integration capabilities to help you get the most out of your advertising campaigns.

At the moment, Maximizex integrates seamlessly with Shopify brands. However, we are currently working to integrate with other eCommerce platforms like ClickFunnels and WooCommerce, with plans to add support for Magento, BigCommerce, Squarespace, and Wix in the near future. If you want to use Maximizex with your eCommerce platform, please schedule a call with our team to discuss your options.

Due to Meta’s internal policies, any browser data Apple identifies as an opted-out user, or when Meta matches server-side data as an opted-out user, the data is removed/deleted. This happens when data originates from an iOS Device and is sent to any Meta property, Meta Pixel, or the Shopify-CAPI connection that Meta maintains. Meta estimates that 80% of iOS users opt out of Facebook tracking.

With Maximizex, you track all activity independently from Meta and send compliant 1st-party data brokered by your terms of service and privacy policy, not Meta’s. Because Meta will not have visibility on any browser-tracked activity, and Maximizex is the only source of truth for your Pixel, your data will not suffer any data loss.

Maximizex also provides additional features, such as server-side tracking and enhanced attribution capabilities, which are unavailable with the Shopify-CAPI connection. Maximizex solves also signal loss issues that occur with the Shopify-CAPI connection. Furthermore, Maximizex offers a layer of redundancy by syncing your server-side events with Meta, ensuring that no tracking events are lost in the process.

All data that Maximizex syncs with your Meta pixel, as standard and custom events, can be seen and utilized through Facebook Events Manager, Ads Manager, and Audiences Manager tools. These server-side events will appear independently from browser-side events sent to Facebook’s pixel.

Maximizex is designed to simplify the installation process of a CAPI connection on your Shopify site, making it easy for businesses without significant technical expertise to set up. Unlike CAPI Gateway, Maximizex automatically updates and maintains your secure connection as CAPI evolves over time, freeing you up to focus on growing your business instead of worrying about technical maintenance. Additionally, Maximizex offers enhanced server-side tracking and attribution capabilities not available with CAPI Gateway.

Maximizex is most effective for brands that generate between $10K and $10M in monthly website revenue. This is because a minimum consistent volume of website data must be synced with Meta for Maximizex to work predictably. Brands that generate less than $10K in monthly revenue may not meet this minimum requirement. On the other hand, brands that generate more than $10M in monthly revenue tend to have a significant scale of signals tracked, making signal loss less challenging. That said, Maximizex is always improving and expanding, so if you’re unsure if Maximizex is right for your business, please get in touch with our team to discuss your specific needs.

Maximizex offers tiered subscription plans that cater to a wide range of Shopify stores based on their monthly website revenue. Each plan includes a dedicated CAPI connection and access to all Maximizex features.

Here are the different subscription tiers and their corresponding pricing:

• Starter Plan: $99/month – Ideal for Shopify stores generating between $0 and $50,000 in monthly website revenue. This plan includes a 1.29% transaction fee for all revenue processed, which will not exceed $400 monthly.
• Marketer Plan: $499/month – Ideal for Shopify stores generating between $50,000 and $150,000 in monthly website revenue. This plan includes a 1.00% transaction fee on all revenue exceeding $150,000 per month, which will not exceed $300 per month.
• Brand Plan: $799/month – Ideal for Shopify stores generating between $150,000 and $350,000 in monthly website revenue. This plan includes a 0.50% transaction fee on all revenue exceeding $350,000 per month, which will not exceed $930 monthly.
• Agency Plan: $1,729/month – Ideal for Shopify stores generating between $350,000 and $1.5 million in monthly website revenue. This plan includes a 0.25% transaction fee on all monthly revenue exceeding $1.5 million.

Please note that the monthly rate and transaction fees are discounted by 20% for quarterly subscriptions and 40% for annual subscriptions.

Yes, subscriptions for Maximizex can be paid for using credit or debit cards.

No, Maximizex pricing is based solely on your website’s total monthly revenue, regardless of the number of Shopify stores you have. However, please note that our ‘Starter’ ($99/month) and ‘Marketer’ ($499/month) plans only support tracking a single Shopify store, while our ‘Brand’ ($799/month) and ‘Agency’ ($1,729/month) plans allow tracking of multiple stores.

Maximizex charges transaction fees on top of the monthly subscription fee, which vary by subscription tier and subscription term. The transaction fee for the Starter Plan is 1.29% on all website revenue tracked, while the transaction fees for the Marketer Plan, Brand Plan, and Agency Plan only apply to revenue above a certain threshold.

For the Marketer Plan, the transaction fee of 1.00% only applies to revenue exceeding $150,000 per month. For the Brand Plan, the transaction fee of 0.50% applies to revenue exceeding $350,000 per month. For the Agency Plan, the transaction fee of 0.25% applies to revenue exceeding $1.5 million per month.

It’s worth noting that all tiers auto-upgrade when the subscription fee plus transaction fees equal more than the next tiers’ subscription cost. If you are on the Starter Plan and your transaction fees exceed $400 in a given month, your subscription will be automatically upgraded to the Marketer Plan, allowing you to track more revenue without incurring additional transaction fees.